Hi, my name is Anastasia, or Sia. 

In 2023, I moved to Germany to pursue a BA in design, bringing along a background in executive-level communications within high-tech sectors such as aerospace, energy, and electronics manufacturing.

My experience managing cross-functional projects with diverse stakeholders enables me to align business objectives with user needs, ensuring successful outcomes.

I approach my work with a deep commitment to human-centered principles and attention to people’s real needs, aiming to create products that are not only functional, but also meaningful and capable of making people’s lives better.

Since September 2024, I have been working as an in-house graphic designer in a German industrial company with 2,500 employees worldwide. In this role, I develop visual assets for Employer Branding and internal communications, gaining hands-on experience in German corporate culture and structured way of working across multiple time zones. 

This role has sharpened my ability to create clear and engaging visual communication that aligns with corporate guidelines and business objectives. Colleagues know me for structured, systems thinking, drive for process optimization, and love for unconventional tasks.

As a person, I am passionate about humanism and aesthetics. I believe that impactful design comes from creating meaningful experiences touching people’s emotions in a deeper way. I take this world with a pinch of irony, staying curious and open to the unknown.

This design portfolio features study projects of the first three semesters at the Fakultät Gestaltung, THWS, Würzburg.